• Photo by Thomas Griggs on Unsplash
  • Martin Hatchuel, hand-crafted web text, copy writing, photography, short stories, pillow gifts, Markus Spiske

Writing, advertising, editing, communications projects

I (Martin Hatchuel) specialise in writing for business (including tourism), the earth sciences (horticulture, nature conservation, etc.), heritage, and economic development. I work with graphic designers, photographers and videographers when it comes to producing real-world publications and/or visual content for the web (see Springnest's Directory of Content Gurus), and I enjoy making a good presentation (like the one below). 

Writing and web content

  • Copy writing (although I prefer to call it just plain 'writing.' I write - creatively. I don't copy. But since the term is generally accepted...)
  • Public relations material - media releases, newsletters, articles, blog posts
  • Web copy
  • Strategy documents and other business publications
  • Souvenir books
  • Personal biographies, personal stories, success stories, case studies, etc.
  • Advertising copy
  • Text that's optimised for search - but above all, text that's written for readers. (You want to be found, but you're human - and so are your readers - so most of all, you want to be understood, and your readers don't want to have to work too hard to work out what you're trying to say.)
  • Metadata (those 155 character introductions you see when you search on Google. You'd be amazed at how much you have to think to create a compelling sales pitch in just 155 characters. And how many people forget to write these things - leaving the search engine to pull text through from their sites. Sometimes with - how shall we say? - less than desireable results.)


  • Language editing for academic papers. I qualified as a horticulturist, so I have a basic background in and understanding of the earth sciences - conservation, forestry, etc.. And I've had experience editing for economics students, too.


  • Coordinate the production of marketing material and marketing collateral
  • Coordinate (create navigation for, write, curate media for)  Springnest websites for tourism-related businesses 
  • Develop, write, and design museum displays, etc.

Let's discuss your communications needs! 



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